Course Overview
Thailand offers foreign investors an attractive investment proposition: a dynamic economy, modern infrastructure, a strategic location within ASEAN, targeted government incentives for key sectors, and a high quality of life for expatriate staff.
This course is designed for individuals, company representatives, investment planners, and business developers considering market entry or expansion in Thailand. It offers a structured first orientation to assess whether investment in the country makes strategic and operational sense.
Aiming to provide a solid foundation for understanding the key legal, economic, political, institutional, and socio-cultural factors that shape investment decisions, participants will be introduced to available legal structuring and design options, as well as the broader conditions under which business operations in Thailand are typically established.
Participants will gain a comprehensive initial overview of both overall opportunities and constraints—including regulatory conditions, policy and political stability, and the informal institutions that shape operational realities on the ground.
A feature of the course is the introduction and application of what we call the Domestic Investment Coefficient (DIC)—an assessment framework developed by CPG to evaluate a country’s overall investment climate. The DIC integrates a broad range of parameters to assess individual investment attractiveness and enables structured comparisons across relevant markets.
By the end of the course, participants will be equipped to make a more informed, strategically grounded decision about whether investment in Thailand is a viable option and how to proceed with the assessment of suitable entry formats.
Course Outcomes
By the end of the course, participants will be able to:
- Assess the strategic and operational relevance of Thailand as a potential investment destination based on a clear understanding of the broader political, legal, and institutional landscape;
- Identify key factors that support or constrain foreign investment, including regulatory frameworks, incentives, risks, and informal practices;
- Understand available legal structuring options and typical design formats for setting up a business presence in Thailand;
- Differentiate between formal legal requirements and informal institutional realities that shape daily business operations and compliance risks;
- Formulate an initial strategic position on whether, and under what conditions, investment in Thailand may be viable and beneficial; and
- Prepare for further in-depth assessment (legal, financial, operational) of concrete investment formats and entry pathways.
Course Content
Module 1 – Strategic Landscape and Investment Rationale
Module 2 – Legal and Regulatory Foundations
→ Coffee Break (15 minutes)
Module 3 – Institutional Environment and Informal Realities
→ Lunch Break (1 hour)
Module 4 – Political Risk and Investment Stability
Module 5 – Domestic Investment Coefficient (DIC) Framework
→ Coffee Break (15 minutes)
Strategic Exchange and Q&A (1.5 hours)
Target Group / Audience
This course is designed for foreign company representatives and businesspeople interested in evaluating Thailand as a potential investment destination.
Format & Delivery
Total Duration: 7.5 hours (including 1-hour lunch/dinner break and two 15-minute breaks)
Time: 1:30 – 9:00 PM ICT (UTC+7)
Schedule:
- 4.5 hours of core content
- 1.5 hours moderated Q&A and strategic exchange, enabling participants to relate course insights to their own organizational or investment contexts
Delivery Mode: Online (live webinar format)
Group Size / Participant Limit: 10–25 participants
Language of Instruction: English (German available upon request)
Customization Options
This course is offered in a pre-designed executive webinar format, carefully structured to provide a high-density introduction to Thailand’s investment landscape. However, it can also be transformed into a customized in-house training upon request, tailored to the specific needs and strategic interests of your organization.
In its in-house format, the course allows for extensive customization in terms of content, focus, and delivery:
- Delivered either online or on-site in Bangkok (delivery in other locations may be arranged);
- Adapted with sector-specific emphasis, such as for manufacturing, automotive, energy, healthcare, or the digital economy;
- Designed with geographic or zone-specific focus, for example on the Eastern Economic Corridor (EEC) or particular industrial estates;
- Enhanced with tailored risk analysis, addressing political, regulatory, or compliance challenges relevant to the client’s context;
- Delivered in German, if preferred.
Optional deep-dive modules are available for clients seeking a fuller understanding of:
- Thailand’s political and societal deep structures, including informal power dynamics and institutional behaviors; and
- Cross-cultural leadership and engagement, focusing on Thai administrative norms, decision-making culture, and interpersonal dynamics.
For institutional clients or in-house formats, a separate pricing agreement is made to reflect the specific scope, structure, and customization of the program.
Pricing Structure
The course is offered at the following standard rates:
- Full price: EUR 329.00
- Early bird price: EUR 259.00 (for registrations completed at least four weeks before the course start date)
Reduced rates may be granted to non-commercial clients (including public institutions, government agencies, non-governmental organizations, international organizations) upon request.
All prices are subject to applicable VAT.
Questions? Get in touch with our team at:
Venus Phuangkom
Event & HR Manager, Project Coordinator
executive.education@cpg-online.de
Lucas Meier
Project Manager
lucas.meier@cpg-online.de